With no other stars to help retails sales, retailers are zeroes in on
a candidate..Kaajal Aggarwal
She can't be a brand ambassador for two business rivals at the same
time. But is allowed to `just inaugurate' another outlet SOURCE
With the festive season in top gear, retail brands are currently in a
hurry to launch new outlets.
And caught in the rush is Tollywood star Kaajal Agarwal.
The trouble is that very few top league actors are available to launch
showrooms, malls and brands. And organisers are now relying on a new
tech nique -"star sharing".
That means, they're okay sharing Kaajal to pro mote their brands.
The diva, who is the brand ambassador of Chennai Shopping Mall, had
inaugurated a showroom of rival brand Kalanikethan on October 18.
She will also become the first A-lister to endorse two different
chains in a space of just five days.
But a source close to the star rules out conflict of interests.
"She can't be a brand ambassador for two business rivals at the same
time but can be a brand ambassador for one and is allowed to `just
inaugurate' another rival outlet. No photoshoots or videoshoots are
permitted for the second campaign," the source revealed.
Kaajal reportedly added `75 lakh for endorsing the Chennai-based mall
brand and another `20 lakh from the inauguration to her bank balance.
"She has to spare three days in a year for being brand ambassador and
just one day each for the inauguration," the source added.
But busy Kaajal has unfortunately missed out on movies.
Apparently, her only regret is missing out reprising the role of Jaya
Bhaduri in Cherry's Zanjeer. "She was excited to get the plum offer,
but couldn't squeeze out dates," the source said.
And what about her "date issues" with big Telugu films like Nayak,
Badshah and Balupu, with producers fuming about no bulk dates?
"We have no date clashes.
She is working 24/7 and has no time even for a breather. But she is
looking for a brief 10day holiday in December with her friends
somewhere overseas," the sourced added.
DC